Our Idea of Quality

The fit and finish of a piece of clothing is important and you can see and feel it. What you can’t see is the quality of the raw material. And yet, the life-span of your clothes depends on it.

Because buying clothes is therefore a matter of trust, we were determined to use only the best yarns in the world for De La Le Cotton Essentials.

We finally settled on Pima Cotton, an extremely long-fibred species with limited availability but outstanding quality. The long, thin fibres oft he „bearded cotton“, as it is called on botanical language, make for a soft touch and a glossy shine and don’t pill. That’s why garments made of Pima Cotton last and stay in shape forever. Well, almost.